The challenge
Fieldnote ranked on page one for exactly one keyword: their own company name. Their content team was producing blog posts, but with no technical SEO foundation and no keyword strategy behind them, none of it was compounding.
Our approach
We spent the first month entirely on technical fixes — site speed, crawlability, internal linking — before writing a single new article. From there, we built a content calendar around the actual questions Fieldnote’s sales team heard on calls, not generic keywords their much larger competitors already owned.
The result
Organic sign-ups tripled within two quarters, and Fieldnote’s blog moved from an ignored cost center to their second-largest lead source, behind only outbound sales.
“We’d tried three SEO vendors before StraBizz. This is the first time the reporting call was actually about pipeline, not just traffic.” — Head of Marketing, Fieldnote